## Friday, November 25, 2011

### Online Education and the Dentist vs Personal Trainer Models of Learning

Most of the (traditional) teaching I received was squarely based on what I call the Dentist Model of Education: a [student|patient] goes into the [classroom|dentist's office] and the [instructor|dentist] does something technical to the [student|patient]. Once the professional is done, the [student|patient] goes away and [forgets the lecture|never flosses].

I learned almost nothing from that teaching. Like every other person in a technical field, I learned from studying and solving practice problems. (Rule of thumb: learning is 1% lecture, 9% study, 90% practice problems.)

A better education model, the Personal Trainer Model of Education asserts that, like in fitness training, results come from the [trainee|student] practicing the [movements|materials] himself/herself. The job of the [personal trainer|instructor] is to guide that practice and select [exercises|materials] that are appropriate to the [training|instruction] objectives.

Which is why I'm two-thirds skeptical of the goodness of online education.

Obviously there are advantages to online materials: there's low distribution cost, which allows many people to access high quality materials; there's a culture of sharing educational materials, spearheaded by some of the world's premier education institutions; there are many forums, question and answer sites and – for those willing to pay a small fee – actual online courses with instructors and tests.

Leaving aside the broad accessibility of materials, there's no getting around the 1-9-90 rule for learning. Watching Walter Lewin teaching physics may be entertaining, but  without practicing, by solving problem sets, no one watching will become a physicist.

Consider the plethora of online personal training advice and assume that the aspiring trainee manages to find a trainer who knows what he/she is doing. Would this aspiring trainee get better at her fitness exercises by reading a web site and watching videos of the personal trainer exercising? And yet some people believe that they can learn computer programming by watching online lectures. (Or offline lectures, for that matter.*)

If practice is the key to success, why do so many people recognize the absurdity of the video-watching, gym-avoiding fitness trainee while at the same time assume that online lectures are the solution to technical education woes?

(Well-designed online instruction programs are much more than lectures, of course; but what most people mean by online education is not what I consider well-designed and typically is an implementation of the dentist model of education.)

The second reason why I'm skeptic (hence the two-thirds share of skepticism) is that the education system has a second component, beyond instruction: it certifies skills and knowledge. (We could debate how well it does this, but certification is one of the main functions of education institutions.)

Certification of a specific skill can be done piecemeal but complex technical fields depend on more than a student knowing the individual skills of the field; they require the ability to integrate across different sub-disciplines, to think like a member of the profession, to actually do things. That's why engineering students have engineering projects, medical students actually treat patients, etc. These are part of the certification process, which is very hard to do online or with short in-campus events, even if we remove questions of cheating from the mix.

There's enormous potential in online education, but it can only be realized by accepting that education is not like a visit to the dentist but rather like a training session at the gym. And that real, certified learning requires a lot of interaction between the education provider and the student: not something like the one-way lectures one finds online.

(This is not to say that there aren't some good online education programs, but they tend to be uncommon.)

Just like the best-equipped gym in the world will do nothing for a lazy trainee, the best online education platform in the world will do nothing for an unmotivated student. But a motivated kid with nothing but a barbell & plates can become a competitive powerlifter and a motivated kid a with a textbook will learn more than the hordes who watch online lectures while tweeting and facebooking.

The key success factor is not technology; it's the student. It always is.

ADDENDUM (Nov 27, 2011): I've received some comments to the effect that I'm just defending universities from the disruptive innovation of entrants. Perhaps, but:

Universities have several advantages over new institutions, especially when so many of these new institutions have no understanding of what technical education requires. If there was a new online way to sell hamburgers would it surprise anyone that McDs and BK were better at doing it than people who are great at online selling engineering but who never made an hamburger in their lives?

This is not to say that there isn't [vast] room to improve in both the online and offline offerings of universities. But it takes a massive dose of arrogance to assume that everything that went before (in regards to education) can be ignored because of a low cost of content distribution.

--------
* For those who never learned computer programming: you learn by writing programs and testing them. Many many many programs and many many many tests. A quick study of the basics of the language in question is necessary, but better done individually than in a lecture room. Sometimes the learning process can be jump-started by adapting other people's programs. A surefire way to not learn how to program is to listen to someone else talk about programming.

## Thursday, November 24, 2011

### Data cleaning or cherry-picking?

Sometimes there's a fine line between data cleaning and cherry-picking your data.

My new favorite example of this is based on something Nassim Nicholas Taleb said at a talk at Penn (starting at 32 minutes in): that 92% of all kurtosis for silver in the last 40 years of trading could be traced to a single day; 83% of stock market kurtosis could also be traced to one day in 40 years.

One day in forty years is about 1/14,600 of all data. Such a disproportionate effect  might lead some "outlier hunters" to discard that one data point. After all, there are many data butchers (not scientists if they do this) who create arbitrary rules for outlier detection (say, more than four standard deviations away from the mean) and use them without thinking.

In the NNT case, however, that would be counterproductive: the whole point of measuring kurtosis (or, in his argument, the problem that kurtosis is not measurable in any practical way) is to hedge against risk correctly. Underestimating kurtosis will create ineffective hedges, so disposing of the "outlier" will undermine the whole point of the estimation.

In a recent research project I removed one data point from the analysis, deeming it an outlier. But I didn't do it because it was four standard deviations from the mean alone. I found it because it did show an aggregate behavior that was five standard deviations higher than the mean. Then I examined the disaggregate data and confirmed that this was anomalous behavior: the experimental subject had clicked several times on links and immediately clicked back, not even looking at the linked page. This temporally disaggregate behavior, not the aggregate measure of total clicks, was the reason why I deemed the datum an outlier, and excluded it from analysis.

Data cleaning is an important step in data analysis. We should take care to ensure that it's done correctly.

## Sunday, November 13, 2011

### Vanity Fair bungles probability example

There's an interesting article about Danny Kahneman in Vanity Fair, written by Michael Lewis. Kahneman's book Thinking: Fast And Slow is an interesting review of the state of decision psychology and well worth reading, as it the Vanity Fair article.

But the quiz attached to that article is an example of how not to popularize technical content.

This example, question 2, is wrong:
A team of psychologists performed personality tests on 100 professionals, of which 30 were engineers and 70 were lawyers. Brief descriptions were written for each subject. The following is a sample of one of the resulting descriptions:

Jack is a 45-year-old man. He is married and has four children. He is generally conservative, careful, and ambitious. He shows no interest in political and social issues and spends most of his free time on his many hobbies, which include home carpentry, sailing, and mathematics.
What is the probability that Jack is one of the 30 engineers?

A. 10–40 percent
B. 40–60 percent
C. 60–80 percent
D. 80–100 percent

If you answered anything but A (the correct response being precisely 30 percent), you have fallen victim to the representativeness heuristic again, despite having just read about it.
No. Most people have knowledge beyond what is in the description; so, starting from the appropriate prior probabilities, $p(law) = 0.7$ and $p(eng) = 0.3$, they update them with the fact that engineers like math more than lawyers, $p(math|eng) >> p(math|law)$. For illustration consider

$p(math|eng) = 0.5$; half the engineers have math as a hobby.
$p(math|law) = 0.001$; one in a thousand lawyers has math as a hobby.

Then the posterior probabilities (once the description is known) are given by
$p(eng|math) = \frac{ p(math|eng) \times p(eng)}{p(math)}$
$p(law|math) = \frac{ p(math|law) \times p(law)}{p(math)}$
with $p(math) = p(math|eng) \times p(eng) + p(math|law) \times p(law)$. In other words, with the conditional probabilities above,
$p(eng|math) = 0.995$
$p(law|math) = 0.005$
Note that even if engineers as a rule don't like math, only a small minority does, the probability is still much higher than 0.30 as long as the minority of engineers is larger than the minority of lawyers*:
$p(math|eng) = 0.25$ implies $p(eng|math) = 0.991$
$p(math|eng) = 0.10$ implies $p(eng|math) = 0.977$
$p(math|eng) = 0.05$ implies $p(eng|math) = 0.955$
$p(math|eng) = 0.01$ implies $p(eng|math) = 0.811$
$p(math|eng) = 0.005$ implies $p(eng|math) = 0.682$
$p(math|eng) = 0.002$ implies $p(eng|math) = 0.462$
Yes, that last case is a two-to-one ratio of engineers who like math to lawyers who like math; and it still falls out of the 10-40pct category.

I understand the representativeness heuristic, which mistakes $p(math|eng)/p(math|law)$ for $p(eng|math)/p(law|math)$, ignoring the base rates, but there's no reason to give up the inference process if some data in the description is actually informative.

-- -- -- --
* This example shows the elucidative power of working through some numbers. One might be tempted to say "ok, there's some updating, but it will probably still fall under the 10-40pct category" or "you may get large numbers with a disproportionate example like one-half of the engineers and one-in-a-thousand lawyers, but that's just an extreme case." Once we get some numbers down, these two arguments fail miserably.

Numbers are like examples, personas, and prototypes: they force assumptions and definitions out in the open.

## Saturday, November 5, 2011

### How The Mighty Fall, by Jim Collins

(I'm closing my booknotes blog and reposting some of the notes.)

These are reading notes I made for myself and not to be taken either as a review or a substitute for reading Jim Collins's How The Mighty Fall.

I think it's worth reading it and reflecting upon the ideas therein. I don't think it should be used as a how-to manual without some significant further reflection -- which is also the opinion of the author, as he explains on page 36 when discussing the difference between knowing what versus knowing why.

Academic critics of Collins were very happy when some companies in Good to Great and Built to Last failed miserably. I agree with Collins that their failure is not necessarily proof that the books were wrong (since companies change and don't necessarily follow the prescriptions that were derived from their previous behavior) but rather presents an opportunity to study the decline of great firms.

Discounting some methodological issues with the research, the study is interesting and I think elucidative. According to Collins, decline comes in five phases:

Stage 1: Hubris born of success
Success is viewed as deserved while failure is attributed to bad luck (a version of the fundamental attribution bias); this leads to a sense that one is entitled to success regardless, which in turn becomes arrogance.

Distracted by new ventures and outside threats the company starts neglecting its core value proposition and it grows stale or fails to adapt.

Instead of understanding root causes (WHY) the decision-makers focus on what to do that has worked before (WHAT), possibly ignoring changing underlying environment.

This leads to a decline in learning orientation (which is a consequence also of getting big and having to hire more people).

Stage 2: Undisciplined pursuit of more
Packard's law: Companies die more often of indigestion from pursuing too many opportunities than starvation from too few opportunities to pursue. (Named after HP founder David Packard.)

Quest for growth at any cost mistakes big for great. Leads to a vicious cycle of expectations, their disconfirmation, demotivated personnel. Also propitious to undisciplined discontinuous leaps, leading to non-core businesses that detract from core value of firm.

Easy cash erodes discipline (instead of cost control, focus on revenue building; when counter-cycle hits, costs stay and revenues dwindle). Bureaucracy subverts discipline (people think of jobs rather than responsibilities). Politicking for power as the company becomes larger destroys morale.

Stage 3: Denial of risk and peril
Psychological tendency to amplify the positive and discount the negative turns decisions from "can you show that it is safe" to "can you prove that is unsafe" like with the Challenger launch decision. Wrong framing leads to:

Big bets and bold moves without empirical validation. This brings up the possibility of huge downside risk based on ambiguous data. In particular taking risks that are below the waterline thinking they are above the waterline. (It's a ship analogy: is this risk equivalent to getting a hole in the hull above or below the waterline? the first is a problem that needs to be solved for optimal operation, the second places survivability at risk.)

Team dynamics fall apart as people who see the risks are marginalized by those who focus on the positive side; the latter externalize the blame (the fundamental attribution bias again).

This is the phase when firms start making obsessive reorganization, as if the problems just described were a matter or shuffling people around on an organization chart or merging and splitting departments. This is activity masquerading as useful action, while internal politics overwhelm considerations over outside environment.

Stage 4: Grasping for salvation
The last point of stage three becomes endemic: reorganizations, restructuring and looking for leaders who are magical saviors. The company is in a panic, looking for magic solutions and silver bullets that will stem decline, typically missing the point, which is that they have no actual value proposition for the market and their internal processes are dysfunctional.

Radical change is touted as a solution (which raises the problem that everyone wants change -- the company is in decline -- but most want different types of change than each other). Organization-wide placebo effect (known as the Hawthorne effect) leads to short bursts of improvement followed by long periods of further decline

Lots of hype and hope instead of actual results, leading to confusion and cynicism when the deception becomes clear.

Stage 5: Capitulation to irrelevance or death

## Tuesday, November 1, 2011

### Less

I found a magic word and it's "less."

On September 27, 2011, I decided to run a lifestyle experiment. Nothing radical, just a month of no non-essential purchases, the month of October 2011. These are the lessons from that experiment.

Separate need, want, and like

One of the clearest distinctions a "no non-essential purchases" experiment required me to make was the split between essential and non-essential.

Things like food, rent, utilities, gym membership, Audible, and Netflix I categorized as essential, or needs. The first three for obvious reasons, the last three because the hassle of suspending them wasn't worth the savings.

A second category of purchases under consideration was wants, things that I felt that I needed but could postpone the purchase until the end of the month. This included things like Steve Jobs's biography, for example. I just collected these in the Amazon wish list.

A third category was likes. Likes were things that I wanted to have but knew that I could easily live without them. (Jobs's biography doesn't fall into this category, as anyone who wants to discuss the new economy seriously has to read it. It's a requirement of my work, as far as I am concerned.) I placed these in the Amazon wish list as well.

Over time, some things that I perceived as needs were revealed as simply wants or even likes. And many wants ended up as likes. This means that just by delaying the decision to purchase for some time I made better decisions.

This doesn't mean that I won't buy something because I like it (I do have a large collection of music, art, photography, history, science, and science fiction books, all of which are not strictly necessary). What it means is that the decision to buy something is moderated by the preliminary categorization into these three levels of priority.

A corollary of this distinction is that it allows me to focus on what is really important in the activities that I engage in. I summarized some results in the following table (click for bigger):

One of the regularities of this table is that the entries in the middle column (things that are wrongly emphasized) tend to be things that are bought, while entries in the last column (what really matters) tend to be things that are learned or experienced.

Correct accounting focusses on time, not on nominal money

Ok, so I can figure out a way to spend less in things that are not that necessary. Why is this a source of happiness?

Because money to spend costs time and I don't even get all the money.

When I spend one hour working a challenging technical marketing problem for my own enjoyment, I get the full benefit of that one hour of work, in the happiness solving a puzzle always brings me. When I work for one hour on something that I'd rather not be doing for a payment of X dollars, I get to keep about half of those X dollars (when everything is accounted for). I wrote an illustration of this some time ago.

In essence, money to spend comes, at least partially from doing things you'd rather not do, or doing them at times when you'd rather be doing something else, or doing them at locations that you'd rather not travel to. I like the teaching and research parts of my job, but there are many other parts that I do because it's the job. I'm lucky in that I like my job; but even so I don't like all the activities it involves.

The less money I need, the fewer additional things I have to do for money. And, interestingly, the higher my price for doing those things. (If my marginal utility of money is lower, you need to pay more for me to incur the disutility of teaching that 6-9AM on-location exec-ed seminar than you'd have to pay to a alternate version of me that really wants money to buy the latest glued "designer" suit.)

Clarity of purpose, not simply frugality, is the key aspect

I'm actually quite frugal, having never acquired the costly luxury items of a wife and children, but the lessons here are not about frugality, rather about clarity of purpose.

I have a $\$\$2000 17mm ultra-wide angle tilt-shift lens on my wishlist, as a want. I do want to buy it, though I don't need it for now. Once I'm convinced that the lens on the camera, rather than my skills as a photographer, is the binding constraint in my photography, I plan to buy the lens. (Given the low speed at which my photography skill is improving, this may be a non-issue. ☺)

Many of our decisions are driven by underlying identity or symbolic reasons; other decisions are driven by narrowly framed problems; some decisions are just herd behavior or influenced by information cascades that overwhelm reasonable criteria; others still are purely hedonic, in-the-moment, impulses. Clarity of purpose avoids all these. I ask:

Why am I doing this, really?

I was surprised at how many times the answer was "erm...I don't know," "isn't everybody?" or infinitely worse "to impress X." These were not reasonable criteria for a decision. (Note that this is not just about purchase decisions, it's about all sorts of little decisions one makes every day, which deplete our wallets but also our energy, time, and patience.)

Clarity of purpose is hard to achieve during normal working hours, shopping, or the multiple activities that constitute a lifestyle. Borrowing some tools designed for lifestyle marketing, I have a simple way to do a "personal lifestyle review" using the real person "me" as the persona used in lifestyle marketing analysis. Adapted from the theory, it is:

1. Create a comprehensive list of stuff (not just material possessions, but relationships, work that is pending, even persons in one's life).

2. Associate the each entry in the stuff to a sub-persona (for non-marketers this means to a part of the lifestyle that is more or less independent of the others).

3. For each sub-persona, determine the activities which have given origin to the stuff.

4. Evaluate the activities using the "clarity of purpose" criterion: why am I doing this?

5. Purge the activities that are purely symbolic and those that were adopted for hedonic reasons but do not provide the hedonic rewards associated with their cost (in money, constraints to life, time, etc), plus any functional activities that are no longer operative.

6. Guide life decisions by the activities that survive the purge. Revise criteria only by undergoing a lifestyle review process, not by spur-of-the-moment impulses.

(This procedure is offered with no guarantees whatsoever; marketers may recognize the underlying structure from lifestyle marketing frameworks with all the consumer decisions reversed.)

Less. It works for me.

A final, cautionary thought: if the ideas I wrote here were widely adopted, most economies would crash. But I don't think there's any serious risk of that.