"Work" means technical and quasi-technical business material and managerial content. There's nothing like the present post to begin, and I'll do so by separating these two often confused topics:
- Management is a broad set of skills that can be applied to businesses and to other forms of organization, even to one's own day-to-day life. Typical management functions are planning, command, organization, and control. Other more specialized management skills: situation analysis, decision-making, problem-solving, and conflict resolution (arbitrage, mediation, negotiation). Basically management is the part that controls the work, not the part that does the work of whatever is being managed.
- Technical business material has to do with management of the various functions of a firm: procurement, conversion, and logistics are typically aggregated as production; management of the interface with the market for the firm's value proposition is called marketing; management of the internal and external markets for money is called finance; management of the personnel and skills in the company is called human resources. There are a few others, but these four are the core of any business.
The subtitle of this blog has to do with the fact that current changes in the environment and practice of business comprise a new type of value proposition, which requires both new business techniques and new managerial skills.